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Do Online Customers Make Better Purchases? - An Analysis of Point of Sale Choice, Purchase Decision Quality and the Effectiveness of Customer Loyalty Programs

Brinja Meiseberg. Do Online Customers Make Better Purchases? - An Analysis of Point of Sale Choice, Purchase Decision Quality and the Effectiveness of Customer Loyalty Programs. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]

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