Brinja Meiseberg. Effects of Consumer Learning and Channel Choice in Loyalty Programs. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{Meiseberg15, title = {Effects of Consumer Learning and Channel Choice in Loyalty Programs}, author = {Brinja Meiseberg}, year = {2015}, url = {http://aisel.aisnet.org/icis2015/proceedings/eBizeGov/16}, researchr = {https://researchr.org/publication/Meiseberg15}, cites = {0}, citedby = {0}, booktitle = {Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015}, editor = {Traci Carte and Armin Heinzl and Cathy Urquhart}, publisher = {Association for Information Systems}, }