Understanding The Factors Driving Consumers' Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt: (A Facebook advertising application for cold and Flu products)

Nermeen Mekawie, Aly Hany. Understanding The Factors Driving Consumers' Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt: (A Facebook advertising application for cold and Flu products). In Maria Manuela Cruz-Cunha, Ricardo Martinho, Rui Rijo, Emanuel Peres, Dulce Domingos, editors, CENTERIS 2019 - International Conference on ENTERprise Information Systems / ProjMAN 2019 - International Conference on Project MANagement / HCist 2019 - International Conference on Health and Social Care Information Systems and Technologies 2019, Sousse, Tunisia. Volume 164 of Procedia Computer Science, pages 698-705, Elsevier, 2019. [doi]