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A Performance Index for Traditional Retailers Incorporating Digital Marketplace: Benchmarking Through Data Envelopment Analysis (DEA)

Isotilia Costa Melo, P. N. Alves Junior, J. S. Callefi, T. K. Kodama, Marcelo Seido Nagano, Daisy Aparecida do Nascimento Rebelatto. A Performance Index for Traditional Retailers Incorporating Digital Marketplace: Benchmarking Through Data Envelopment Analysis (DEA). J. Org. Computing and E. Commerce, 32(3-4):196-216, October 2022. [doi]

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