Customer targeting models using actively-selected web content

Prem Melville, Saharon Rosset, Richard D. Lawrence. Customer targeting models using actively-selected web content. In Ying Li, Bing Liu, Sunita Sarawagi, editors, Proceedings of the 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Las Vegas, Nevada, USA, August 24-27, 2008. pages 946-953, ACM, 2008. [doi]

Abstract

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