Gamification for Brand Value Co-Creation: A Systematic Literature Review

Mohamad Amir Merhabi, Panagiotis Petridis, Rushana Khusainova. Gamification for Brand Value Co-Creation: A Systematic Literature Review. Information, 12(9):345, 2021. [doi]

Authors

Mohamad Amir Merhabi

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Panagiotis Petridis

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Rushana Khusainova

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