Mohamad Amir Merhabi, Panagiotis Petridis, Rushana Khusainova. Gamification for Brand Value Co-Creation: A Systematic Literature Review. Information, 12(9):345, 2021. [doi]
@article{MerhabiPK21,
title = {Gamification for Brand Value Co-Creation: A Systematic Literature Review},
author = {Mohamad Amir Merhabi and Panagiotis Petridis and Rushana Khusainova},
year = {2021},
doi = {10.3390/info12090345},
url = {https://doi.org/10.3390/info12090345},
researchr = {https://researchr.org/publication/MerhabiPK21},
cites = {0},
citedby = {0},
journal = {Information},
volume = {12},
number = {9},
pages = {345},
}