Robert J. Meyer, Shenghui Zhao, Jin K. Han. Biases in Valuation vs. Usage of Innovative Product Features. Marketing Science, 27(6):1083-1096, 2008. [doi]
@article{MeyerZH08,
title = {Biases in Valuation vs. Usage of Innovative Product Features},
author = {Robert J. Meyer and Shenghui Zhao and Jin K. Han},
year = {2008},
doi = {10.1287/mksc.1080.0367},
url = {http://dx.doi.org/10.1287/mksc.1080.0367},
researchr = {https://researchr.org/publication/MeyerZH08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {6},
pages = {1083-1096},
}