TV commercials: Improving viewers engagement through gamification and second screen

Roberta De Michele, Marco Furini. TV commercials: Improving viewers engagement through gamification and second screen. In 2017 IEEE Symposium on Computers and Communications, ISCC 2017, Heraklion, Greece, July 3-6, 2017. pages 128-133, IEEE Computer Society, 2017. [doi]

Abstract

Abstract is missing.