User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? - researchr publication authors

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Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller. User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 426-444, Springer, 2020. [doi]

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