Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller. User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 426-444, Springer, 2020. [doi]
@inproceedings{MiclauWHHWESBHE20,
title = {User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?},
author = {Christina Miclau and Barbara Woerz and Laura Heiland and Dennis Hess and Beatrice Weber and Alice Emmler and Hans-Peter Saar and Jonas Belke and Niklas Hose and Oxana Ernst and Andrea Mueller},
year = {2020},
doi = {10.1007/978-3-030-50341-3_33},
url = {https://doi.org/10.1007/978-3-030-50341-3_33},
researchr = {https://researchr.org/publication/MiclauWHHWESBHE20},
cites = {0},
citedby = {0},
pages = {426-444},
booktitle = {HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings},
editor = {Fiona Fui-Hoon Nah and Keng Siau},
volume = {12204},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-030-50341-3},
}