Nikos Migas, Constantia Anastasiadou, William J. Buchanan, Jim Marshall. Mass Customisation through Personalised Brochures: The Role of Emerging Technologies. In Hubert Österle, Joachim Schelp, Robert Winter, editors, Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007. pages 2283-2294, University of St. Gallen, 2007. [doi]
@inproceedings{MigasABM07,
title = {Mass Customisation through Personalised Brochures: The Role of Emerging Technologies},
author = {Nikos Migas and Constantia Anastasiadou and William J. Buchanan and Jim Marshall},
year = {2007},
url = {http://is2.lse.ac.uk/asp/aspecis/20070113.pdf},
researchr = {https://researchr.org/publication/MigasABM07},
cites = {0},
citedby = {0},
pages = {2283-2294},
booktitle = {Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007},
editor = {Hubert Österle and Joachim Schelp and Robert Winter},
publisher = {University of St. Gallen},
}