Nikos Migas, Constantia Anastasiadou, William J. Buchanan, Jim Marshall. Mass Customisation through Personalised Brochures: The Role of Emerging Technologies. In Hubert Österle, Joachim Schelp, Robert Winter, editors, Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007. pages 2283-2294, University of St. Gallen, 2007. [doi]
Abstract is missing.