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Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design

V. L. Miguéis, A. S. Camanho, João Falcão e Cunha. Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design. In Mehdi Snene, Jolita Ralyté, Jean-Henry Morin, editors, Exploring Services Science - Second International Conference, IESS 2011, Geneva, Switzerland, February 16-18, 2011, Revised Selected Papers. Volume 82 of Lecture Notes in Business Information Processing, pages 83-97, Springer, 2011. [doi]

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V. L. Miguéis

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A. S. Camanho

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João Falcão e Cunha

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