V. L. Miguéis, A. S. Camanho, João Falcão e Cunha. Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design. In Mehdi Snene, Jolita Ralyté, Jean-Henry Morin, editors, Exploring Services Science - Second International Conference, IESS 2011, Geneva, Switzerland, February 16-18, 2011, Revised Selected Papers. Volume 82 of Lecture Notes in Business Information Processing, pages 83-97, Springer, 2011. [doi]
@inproceedings{MigueisCC11,
title = {Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design},
author = {V. L. Miguéis and A. S. Camanho and João Falcão e Cunha},
year = {2011},
doi = {10.1007/978-3-642-21547-6_7},
url = {http://dx.doi.org/10.1007/978-3-642-21547-6_7},
tags = {design science, e-science, design},
researchr = {https://researchr.org/publication/MigueisCC11},
cites = {0},
citedby = {0},
pages = {83-97},
booktitle = {Exploring Services Science - Second International Conference, IESS 2011, Geneva, Switzerland, February 16-18, 2011, Revised Selected Papers},
editor = {Mehdi Snene and Jolita Ralyté and Jean-Henry Morin},
volume = {82},
series = {Lecture Notes in Business Information Processing},
publisher = {Springer},
isbn = {978-3-642-21546-9},
}