Value co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trust - researchr publication

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Patrick Mikalef, Ilias O. Pappas, Michail N. Giannakos. Value co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trust. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

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