Patrick Mikalef, Kshitij Sharma, Ilias O. Pappas, Michail N. Giannakos. Online Reviews or Marketer Information? An Eye-Tracking Study on Social Commerce Consumers. In Arpan Kumar Kar, P. Vigneswara Ilavarasan, M. P. Gupta, Yogesh Kumar Dwivedi, Matti Mäntymäki, Marijn Janssen, Antonis C. Simintiras, Salah Al-Sharhan, editors, Digital Nations - Smart Cities, Innovation, and Sustainability - 16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21-23, 2017, Proceedings. Volume 10595 of Lecture Notes in Computer Science, pages 388-399, Springer, 2017. [doi]
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