Patrick Mikalef, Kshitij Sharma, Ilias O. Pappas, Michail N. Giannakos. Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study. Information Systems Frontiers, 23(5):1273-1286, 2021. [doi]
@article{MikalefSPG21,
title = {Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study},
author = {Patrick Mikalef and Kshitij Sharma and Ilias O. Pappas and Michail N. Giannakos},
year = {2021},
doi = {10.1007/s10796-020-10034-3},
url = {https://doi.org/10.1007/s10796-020-10034-3},
researchr = {https://researchr.org/publication/MikalefSPG21},
cites = {0},
citedby = {0},
journal = {Information Systems Frontiers},
volume = {23},
number = {5},
pages = {1273-1286},
}