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Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study

Patrick Mikalef, Kshitij Sharma, Ilias O. Pappas, Michail N. Giannakos. Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study. Information Systems Frontiers, 23(5):1273-1286, 2021. [doi]

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