Brand-specific transactional leadership: the effects of brand-building behaviors on employee-based brand equity in the insurance industry

Morteza Maleki Minbashrazgah, Hooshmand Bagheri Garbollagh, Maryam Varmaghani. Brand-specific transactional leadership: the effects of brand-building behaviors on employee-based brand equity in the insurance industry. Kybernetes, 51(7):2326-2342, 2022. [doi]

Abstract

Abstract is missing.