Real-time bidding campaigns optimization using user profile settings

Luis Miralles Pechuán, Muhammad Atif Qureshi 0001, Brian Mac Namee. Real-time bidding campaigns optimization using user profile settings. Electronic Commerce Research, 23(2):1297-1322, June 2023. [doi]

Authors

Luis Miralles Pechuán

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Muhammad Atif Qureshi 0001

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Brian Mac Namee

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