Real-time bidding campaigns optimization using user profile settings

Luis Miralles Pechuán, Muhammad Atif Qureshi 0001, Brian Mac Namee. Real-time bidding campaigns optimization using user profile settings. Electronic Commerce Research, 23(2):1297-1322, June 2023. [doi]

@article{MirallesPechuanQN23,
  title = {Real-time bidding campaigns optimization using user profile settings},
  author = {Luis Miralles Pechuán and Muhammad Atif Qureshi 0001 and Brian Mac Namee},
  year = {2023},
  month = {June},
  doi = {10.1007/s10660-021-09513-9},
  url = {https://doi.org/10.1007/s10660-021-09513-9},
  researchr = {https://researchr.org/publication/MirallesPechuanQN23},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research},
  volume = {23},
  number = {2},
  pages = {1297-1322},
}