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The Effect of Ad Blocking on User Engagement with the Web

Ben Miroglio, David Zeber, Jofish Kaye, Rebecca Weiss. The Effect of Ad Blocking on User Engagement with the Web. In Pierre-Antoine Champin, Fabien L. Gandon, Mounia Lalmas, Panagiotis G. Ipeirotis, editors, Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018. pages 813-821, ACM, 2018. [doi]

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