On Fixed-Price Marketing for Goods with Positive Network Externalities

Vahab S. Mirrokni, Sebastien Roch, Mukund Sundararajan. On Fixed-Price Marketing for Goods with Positive Network Externalities. In Paul W. Goldberg, editor, Internet and Network Economics - 8th International Workshop, WINE 2012, Liverpool, UK, December 10-12, 2012. Proceedings. Volume 7695 of Lecture Notes in Computer Science, pages 532-538, Springer, 2012. [doi]

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