Channel Integration towards Omnichannel Management: a literature Review

Tobias Mirsch, Christiane Lehrer, Reinhard Jung. Channel Integration towards Omnichannel Management: a literature Review. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 288, 2016. [doi]

Authors

Tobias Mirsch

This author has not been identified. Look up 'Tobias Mirsch' in Google

Christiane Lehrer

This author has not been identified. Look up 'Christiane Lehrer' in Google

Reinhard Jung

This author has not been identified. Look up 'Reinhard Jung' in Google