Tobias Mirsch, Christiane Lehrer, Reinhard Jung. Channel Integration towards Omnichannel Management: a literature Review. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 288, 2016. [doi]
@inproceedings{MirschLJ16, title = {Channel Integration towards Omnichannel Management: a literature Review}, author = {Tobias Mirsch and Christiane Lehrer and Reinhard Jung}, year = {2016}, url = {http://aisel.aisnet.org/pacis2016/288}, researchr = {https://researchr.org/publication/MirschLJ16}, cites = {0}, citedby = {0}, pages = {288}, booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016}, editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang}, isbn = {9789860491029}, }