Shaunak Mishra, Changwei Hu, Manisha Verma, Kevin Yen, Yifan Hu, Maxim Sviridenko. TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity. In Gianluca Demartini, Guido Zuccon, J. Shane Culpepper, Zi Huang, Hanghang Tong, editors, CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021. pages 4036-4045, ACM, 2021. [doi]
@inproceedings{MishraHVYHS21,
title = {TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity},
author = {Shaunak Mishra and Changwei Hu and Manisha Verma and Kevin Yen and Yifan Hu and Maxim Sviridenko},
year = {2021},
doi = {10.1145/3459637.3481957},
url = {https://doi.org/10.1145/3459637.3481957},
researchr = {https://researchr.org/publication/MishraHVYHS21},
cites = {0},
citedby = {0},
pages = {4036-4045},
booktitle = {CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021},
editor = {Gianluca Demartini and Guido Zuccon and J. Shane Culpepper and Zi Huang and Hanghang Tong},
publisher = {ACM},
isbn = {978-1-4503-8446-9},
}