Shaunak Mishra, Changwei Hu, Manisha Verma, Kevin Yen, Yifan Hu, Maxim Sviridenko. TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity. In Gianluca Demartini, Guido Zuccon, J. Shane Culpepper, Zi Huang, Hanghang Tong, editors, CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021. pages 4036-4045, ACM, 2021. [doi]
Abstract is missing.