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Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers

Satyam Mishra, Anubhav Mishra, Ashish Dubey, Yogesh K. Dwivedi. Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers. Industrial Management and Data Systems, 124(1):212-252, 2024. [doi]

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