Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period

Richa Misra, Renuka Mahajan, Nidhi Singh. Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period. IJWBC, 18(1):64-86, 2022. [doi]

Authors

Richa Misra

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Renuka Mahajan

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Nidhi Singh

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