Emergence of the Leader-Follower Structure Among Consumers: What Type of Consumers Would Be the Most Influential in the Marketplace?

Makoto Mizuno, Shoichiro Inoue, Masami Noguchi. Emergence of the Leader-Follower Structure Among Consumers: What Type of Consumers Would Be the Most Influential in the Marketplace?. In Shingo Takahashi, David L. Sallach, Juliette Rouchier, editors, Advancing Social Simulation: The First World Congressi [Post-Conference Proceedings of the World Congress on Social Simulation, WCSS 2006, Kyoto, Japan, August 21-25, 2006]. pages 117-128, Springer, 2006. [doi]

Abstract

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