Optimal threshold analysis of segmentation methods for identifying target customers

Makoto Mizuno, Akira Saji, Ushio Sumita, Hideo Suzuki. Optimal threshold analysis of segmentation methods for identifying target customers. European Journal of Operational Research, 186(1):358-379, 2008. [doi]

Authors

Makoto Mizuno

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Akira Saji

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Ushio Sumita

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Hideo Suzuki

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