Andreas Mladenow, Niina Maarit Novak, Christine Strauss. Online Ad-fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation. In Ismail Khalil, Erich Neuhold, A Min Tjoa, Li Da Xu, Ilsun You, editors, Information and Communication Technology - Third IFIP TC 5/8 International Conference, ICT-EurAsia 2015, and 9th IFIP WG 8.9 Working Conference, CONFENIS 2015, Held as Part of WCC 2015, Daejeon, Korea, October 4-7, 2015, Proceedings. Volume 9357 of Lecture Notes in Computer Science, pages 109-118, Springer, 2015. [doi]
@inproceedings{MladenowNS15,
title = {Online Ad-fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation},
author = {Andreas Mladenow and Niina Maarit Novak and Christine Strauss},
year = {2015},
doi = {10.1007/978-3-319-24315-3_11},
url = {http://dx.doi.org/10.1007/978-3-319-24315-3_11},
researchr = {https://researchr.org/publication/MladenowNS15},
cites = {0},
citedby = {0},
pages = {109-118},
booktitle = {Information and Communication Technology - Third IFIP TC 5/8 International Conference, ICT-EurAsia 2015, and 9th IFIP WG 8.9 Working Conference, CONFENIS 2015, Held as Part of WCC 2015, Daejeon, Korea, October 4-7, 2015, Proceedings},
editor = {Ismail Khalil and Erich Neuhold and A Min Tjoa and Li Da Xu and Ilsun You},
volume = {9357},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-24314-6},
}