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Is Product Sampling Good for Brands' Online Word of Mouth?

Jiahui Mo, Zhuoxin (Allen) Li. Is Product Sampling Good for Brands' Online Word of Mouth?. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

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Jiahui Mo

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Zhuoxin (Allen) Li

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