Jiahui Mo, Zhuoxin (Allen) Li. Is Product Sampling Good for Brands' Online Word of Mouth?. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]
Abstract is missing.