Sequential Learning in Designing Marketing Campaigns for Market Entry

Somayeh Moazeni, Boris Defourny, Monika J. Wilczak. Sequential Learning in Designing Marketing Campaigns for Market Entry. Management Science, 66(9):4226-4245, 2020. [doi]

Authors

Somayeh Moazeni

This author has not been identified. Look up 'Somayeh Moazeni' in Google

Boris Defourny

This author has not been identified. Look up 'Boris Defourny' in Google

Monika J. Wilczak

This author has not been identified. Look up 'Monika J. Wilczak' in Google