Somayeh Moazeni, Boris Defourny, Monika J. Wilczak. Sequential Learning in Designing Marketing Campaigns for Market Entry. Management Science, 66(9):4226-4245, 2020. [doi]
@article{MoazeniDW20,
title = {Sequential Learning in Designing Marketing Campaigns for Market Entry},
author = {Somayeh Moazeni and Boris Defourny and Monika J. Wilczak},
year = {2020},
doi = {10.1287/mnsc.2019.3384},
url = {https://doi.org/10.1287/mnsc.2019.3384},
researchr = {https://researchr.org/publication/MoazeniDW20},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {66},
number = {9},
pages = {4226-4245},
}