Wendy W. Moe, David A. Schweidel. Online Product Opinions: Incidence, Evaluation, and Evolution. Marketing Science, 31(3):372-386, 2012. [doi]
@article{MoeS12,
title = {Online Product Opinions: Incidence, Evaluation, and Evolution},
author = {Wendy W. Moe and David A. Schweidel},
year = {2012},
doi = {10.1287/mksc.1110.0662},
url = {http://dx.doi.org/10.1287/mksc.1110.0662},
researchr = {https://researchr.org/publication/MoeS12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {3},
pages = {372-386},
}