Anupreet Kaur Mokha. Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. IJOM, 11(3):34-50, 2021. [doi]
@article{Mokha21,
title = {Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry},
author = {Anupreet Kaur Mokha},
year = {2021},
doi = {10.4018/IJOM.2021070103},
url = {https://doi.org/10.4018/IJOM.2021070103},
researchr = {https://researchr.org/publication/Mokha21},
cites = {0},
citedby = {0},
journal = {IJOM},
volume = {11},
number = {3},
pages = {34-50},
}