Does Clickbait Actually Attract More Clicks? Three Clickbait Studies You Must Read

Maria D. Molina, S. Shyam Sundar, Md Main Uddin Rony, Naeemul Hassan, Thai Le, Dongwon Lee. Does Clickbait Actually Attract More Clicks? Three Clickbait Studies You Must Read. In Yoshifumi Kitamura, Aaron Quigley, Katherine Isbister, Takeo Igarashi, Pernille Bjørn, Steven Mark Drucker, editors, CHI '21: CHI Conference on Human Factors in Computing Systems, Virtual Event / Yokohama, Japan, May 8-13, 2021. ACM, 2021. [doi]

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