Ordinal classification/regression for analyzing the influence of superstars on spectators in cinema marketing

Elena Montañés, Ana Suárez-Vázquez, José Ramón Quevedo. Ordinal classification/regression for analyzing the influence of superstars on spectators in cinema marketing. Expert Syst. Appl., 41(18):8101-8111, 2014. [doi]

Authors

Elena Montañés

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Ana Suárez-Vázquez

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José Ramón Quevedo

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