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It's complicated: explaining the relationship between trust, distrust, and ambivalence in online transaction relationships using polynomial regression analysis and response surface analysis

Gregory D. Moody, Paul Benjamin Lowry, Dennis F. Galletta. It's complicated: explaining the relationship between trust, distrust, and ambivalence in online transaction relationships using polynomial regression analysis and response surface analysis. EJIS, 26(4):379-413, 2017. [doi]

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