Gaining Insight into Cognitive Structure Using GALILEO Method: Where is Your Web Site in the Customers Cognitive Space?

Junghoon Moon, Cheul Rhee, Hyunjeong Kang, G. Lawrence Sanders. Gaining Insight into Cognitive Structure Using GALILEO Method: Where is Your Web Site in the Customers Cognitive Space?. JECO, 8(1):26-40, 2010. [doi]

Authors

Junghoon Moon

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Cheul Rhee

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Hyunjeong Kang

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G. Lawrence Sanders

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