Sridhar Moorthy, Shervin Shahrokhi Tehrani. Targeting Advertising Spending and Price on the Hotelling Line. Marketing Science, 42(6):1057-1079, November 2023. [doi]
@article{MoorthyT23,
title = {Targeting Advertising Spending and Price on the Hotelling Line},
author = {Sridhar Moorthy and Shervin Shahrokhi Tehrani},
year = {2023},
month = {November},
doi = {10.1287/mksc.2022.1422},
url = {https://doi.org/10.1287/mksc.2022.1422},
researchr = {https://researchr.org/publication/MoorthyT23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {6},
pages = {1057-1079},
}