Retargeting Ads for Shopping Cart Recovery: Online Field Experiments

Takeshi Moriguchi, Guiyang Xiong, Xueming Luo. Retargeting Ads for Shopping Cart Recovery: Online Field Experiments. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]

Abstract

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