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From Economies of Scale towards Economies of Customer Interaction: Value Creation in Mass Customization Based Electronic Commerce

Kathrin M. Möslein, Frank Thomas Piller. From Economies of Scale towards Economies of Customer Interaction: Value Creation in Mass Customization Based Electronic Commerce. In 15th Bled eConference: eReality: Constructing the eEconomy, June 17-19, 2002. pages 21, 2002. [doi]

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