Does big data analytics influence frontline employees in services marketing?

Saradhi Motamarri, Shahriar Akter, Venkat Yanamandram. Does big data analytics influence frontline employees in services marketing?. Business Proc. Manag. Journal, 23(3):623-644, 2017. [doi]

Authors

Saradhi Motamarri

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Shahriar Akter

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Venkat Yanamandram

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