Saradhi Motamarri, Shahriar Akter, Venkat Yanamandram. Does big data analytics influence frontline employees in services marketing?. Business Proc. Manag. Journal, 23(3):623-644, 2017. [doi]
@article{MotamarriAY17,
title = {Does big data analytics influence frontline employees in services marketing?},
author = {Saradhi Motamarri and Shahriar Akter and Venkat Yanamandram},
year = {2017},
doi = {10.1108/BPMJ-12-2015-0182},
url = {https://doi.org/10.1108/BPMJ-12-2015-0182},
researchr = {https://researchr.org/publication/MotamarriAY17},
cites = {0},
citedby = {0},
journal = {Business Proc. Manag. Journal},
volume = {23},
number = {3},
pages = {623-644},
}