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Predicting the Effects of Product Description on Purchase Intentions in Cross-border E-commerce: An Integration of Involvement Theory and Commitment-involvement Theory

Jian Mou, Wenlong Zhu, Morad Benyoucef. Predicting the Effects of Product Description on Purchase Intentions in Cross-border E-commerce: An Integration of Involvement Theory and Commitment-involvement Theory. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 25, 2019. [doi]

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