The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media - researchr publication

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Seyedreza Mousavi, Haluk Demirkan. The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 718-727, IEEE, 2013. [doi]

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